We are a marketing communications agency inspired by making a difference, to our clients, our communities and our planet.
Why the Mini MBA is a sound investment (of both time and money) If you are a business leader, you can’t afford not to have a solid grasp of the foundations of marketing and brand management. As a marketing consultant, I constantly lament that my clients cannot see the value in research, strategy, and long–term…
Tasmanian architect Rosa Douramanis has called Hobart home almost her entire life. Growing up and commencing her studies in Sydney, Rosa arrived at the island state and set down permanent roots. Now, having practiced architecture for over 25 years, Rosa is a veteran in the industry and prides herself on homing in on sense of…
Tasmanian farmers and landowners are steadily seeing the benefits of having trees on their farms and property. From increasing farm productivity to improving water efficiency and water quality to growing high value timber products that are absorbing and then storing carbon, there’s no doubt planting trees is a win–win for landowners and the environment. Tree…
The start of something beautiful is the heading to the introduction of a new book ‘Eat yourself Healthy’ by Dr Megan Rossi. The book title suggests at first glance that it is simply a diet or cookbook. It is far more than that. The book is focussed on the trillions of microbes that live within…
Understanding the problems and/or opportunities facing your business and defining your target audience is critical. We are skilled at uncovering the insights that matter from both primary and secondary research.
Through examining your current customer base, your website, social media and other digital analytics, conducting a competitor analysis, internal interviews and customer interviews, reviewing secondary research reports and when appropriate commissioning new research, we ensure we truly understand your business and the environment in which it operates.
Research ensures that your communication strategy is aligned to your business objectives.
Our ability to write insightful, innovative strategies is what truly sets us apart from other agencies. A commitment to research insights allows us to build a compelling case for the recommended activities in the action plan.
Clearly identified and measurable objectives ensure that the strategy can be evaluated for effectiveness and return on investment. We are experienced in writing both corporate plans and communication plans.
In particular, we have the ability to uncover a clear path forward in complex environments.
A brand is not the name or a trademark. It’s the perception built in the mind of the consumer. It’s built of every interaction, both tangible and intangible. And it’s incredibly valuable. In fact, it’s your greatest business asset.
We’re brand strategists. And we engage insightful creatives. Because incredible design cannot exist without a brilliant brand strategy, born of clear consumer insights. Our insightful ideas lead to real commercial impact.
Successful brands have a relationship with their consumers. One of trust. Because every interaction supports the brand promise. That’s why our clients trust us to help tell their brand stories.
We create and distribute valuable, relevant and authentic content that is strategically created to engage your target audiences. Our video, photography, animations and brilliantly written words will drive your audiences to action.
Through research-based insights, we carefully craft a content strategy that will deliver real results aligned with business objectives. We are skilled brand storytellers with a knack for simplifying the complex.
We understand the intricacies of a variety of platforms, both digital and traditional, and we optimise content to suit.
We also understand how to amplify your content ensuring the effort that has gone into creating it is maximised by the number of eyes that see it. By understanding and listening to your sector we can tie your content to the news of the day, finding audiences that are interested in what you have to say.
Through our scheduling software, we can then manage your accounts – posting, moderating and evaluating. Most importantly, we know how to read the metrics to ensure we are delivering a return on investment.
The most effective strategies look well beyond digital and consider the full range of communication methods available. To gain cut through in a noisy world, and develop a relationship with your audience, it’s likely a combination of tactics will need to be employed.
We think outside the box and look for inspiration through our research to find the tactics that will resonate best with your audience. Trade shows, brochures, B2B, custom publications, billboards, publicity… we design and manage a variety of tactics to reach your target audiences wherever they are.