Claire Bennett

The Claire Bennett Agency


Case Study

Original Tasmanian Timber

Original Tasmanian Timber is a multi-award-winning campaign. Our team took Tasmanian timber from commodity to number one in the country in just three years and subsequently won more awards at the Australian Awards for Marketing Excellence than any other campaign in 2021.

“The Claire Bennett Agency has helped us create what we thought impossible – a robust brand that really captures our product offer. From the very start of this rigorous process, they filled us with confidence and managed to succinctly guide our ideas and suggestions to create something that we are really proud of.”

Shawn Britton – Chair, Original Tasmanian Timber

Australian Marketing Institue Judges Comment:

“Tasmanian Timber delivered an outcome that every marketing professional should be proud of.
They demonstrated an understanding of the buyer journey and the critical decisions made along the way, sought insight through multi-stage research which underpinned a rational strategy and adjusted their value propositions to reflect buyer needs.

The integrated campaign, which included advertising, events, and sponsorship, delivered an amazing ROI and 30% category revaluation. It transformed commodity products into desirable brands, and its clearly stated, measurable objectives were exceeded.

The campaign engaged the whole supply chain from architects, both as specifiers and advocates, to major retailers and even influenced the Tasmanian Government, who pledged continued funding on the strength of the results. Congratulations!”