Claire Bennett

The Claire Bennett Agency


Case Study

Lexus of Tasmania

Lexus brought their signature craftsmanship and Japanese luxury to Tasmania by opening a new Lexus of Tasmania showroom and event space. They needed a Public Relations firm to help raise awareness of the new state-of-the-art experiential suite and support the management of the opening events.

The Claire Bennett Agency wrote a PR plan that targeted a broad range of publications with five distinct story angles – a collaboration of local suppliers; use of local materials (Tasmanian Timber); taking the worry out of going electric; the new showroom managers move to, and love for Tasmania; the world-class hospitality space curated by a local chef. We secured a local politician to officially open the venue.

“In March 2022, I contracted The Claire Bennett Agency to assist with the PR associated with the re-launch of Lexus in Tasmania. From the initial consultation, I was impressed with the ‘can-do’ attitude and understanding of the promotion required. Nothing was too much trouble, and the expertise provided at our Sales Suite launch ensured a fantastic, exclusive launch event.

The written content submitted to various parties was creative, well thought out and concise and explored various angles we had not previously considered. It was clear that Claire had very strong connections in Tasmania, and her assistance in connecting with the right people has been invaluable. I will not hesitate to utilise the agency’s services as required in the future.”

David Jeary – Managing Director, Lexus of Tasmania


  • Publicity
  • Event Support
  • Writing
  • Photography
  • Public Relations Strategy