Claire Bennett

The Claire Bennett Agency


Case Study


ActivAcre is a new brand that The Claire Bennett Agency developed for multinational organisation New Forests. New Forests were launching a new project in Tasmania targeting Tasmanian landowners. They needed to develop a brand that would build trust with the target audience and raise awareness about the project quickly to meet target objectives in a short timeframe.

The Claire Bennett Agency provided a fully integrated suite of marketing services, including:

  • Research review
  • Marketing Strategy
  • Naming
  • Branding
  • Website design and development
  • Copywriting
  • Photography
  • Marketing Collateral development
  • Merchandise design and coordination
  • Video production
  • Launch strategy and event management
  • Public Relations
  • Social media management
  • Advertising design and placement

“The Claire Bennett Agency developed and launched the ActivAcre brand into the Northern Tasmanian market and continues to assist in the promotion of the brand. We entrusted The Claire Bennett Agency with the work due to their knowledge of the Agricultural, Forestry and Rural sectors and previous work for those related industries. The Claire Bennet Agency works with an experienced and capable team of designers, brand developers, media specialists, website developers and copywriters.”

Andrew Crisp – Portfolio Manager, ActivAcre