Claire Bennett

The Claire Bennett Agency

Case Studies

Skope Projects

Bruce Shaw, was a consultancy business established in Belfast in 1974, working within the built environment sector. In 2020, the two major Bruce Shaw offices, London and Belfast, made an internal decision to form separate companies in the interest of business growth. The two offices agreed to establish new identities. The Claire Bennett Agency was…

Original Tasmanian Timber

Original Tasmanian Timber is a multi-award-winning campaign. Our team took Tasmanian timber from commodity to number one in the country in just three years and subsequently won more awards at the Australian Awards for Marketing Excellence than any other campaign in 2021. Australian Marketing Institue Judges Comment: “Tasmanian Timber delivered an outcome that every marketing…

ActivAcre

ActivAcre is a new brand that The Claire Bennett Agency developed for multinational organisation New Forests. New Forests were launching a new project in Tasmania targeting Tasmanian landowners. They needed to develop a brand that would build trust with the target audience and raise awareness about the project quickly to meet target objectives in a…

Tree Alliance

Private Forests Tasmania needed a marketing strategy that would illustrate the multiple benefits of trees on farms and establish them as the go-to organisation for Tasmanian farmers looking for future growth. Tree Alliance was a finalist in the National Awards for marketing excellence in two campaign award categories, winning both awards at the state level….

Cusp Building Solutions

CLTP Tasmania had been on a huge development curve. Born from a fundamental belief that humans have an obligation to extract the best possible value from the resources entrusted to us, they created the world’s first plantation hardwood Cross Laminated Timber (CLT). Taking a resource currently exported as woodchips, they have created a world-leading mass…

Evostyle

Evostyle is an Australian hardwood manufacturer. They are masters of consistently exquisite, hand-crafted joinery and solid timber products. Evostyle achieve the level of finish demanded by the finest architects and designers – their level of expertise is unmatched in this country – but their profitability wasn’t reflecting that. They needed a marketing team that could…

Lexus of Tasmania

Lexus brought their signature craftsmanship and Japanese luxury to Tasmania by opening a new Lexus of Tasmania showroom and event space. They needed a Public Relations firm to help raise awareness of the new state-of-the-art experiential suite and support the management of the opening events. The Claire Bennett Agency wrote a PR plan that targeted…