Bruce Shaw, was a consultancy business established in Belfast in 1974, working within the built environment sector. In 2020, the two major Bruce Shaw offices, London and Belfast, made an internal decision to form separate companies in the interest of business growth. The two offices agreed to establish new identities. The Claire Bennett Agency was engaged to write a communications strategy to communicate to staff, clients and the built environment sector more broadly about this change.
Tim McAllister developed the new brand and positioning statement – Skope. Consider it done. We developed a new website, corporate video and corporate brochure, and wrote a series of case studies about their work, interviewing key clients in the UK.